When you’re launching your YouTube channel, selecting your niche is one of the most crucial decisions you have to make.
Your YouTube niche will determine everything from your target audience to the kind of brand collaborations you can aim for. And it’s also very important for how much you can earn on YouTube.
As a benchmark, though, it’s possible to use CPM – Cost per Mille. This is a metric for how much advertisers pay YouTube for 1,000 ad views through the Google AdSense program.
It’s important to distinguish this from RPM, or Revenue per Mille. RPM is how much a YouTuber actually gets for 1,000 video views. Videos can have several ads or none, and YouTube takes its cut as well, so this number can differ a lot from CPM.
